The 5 Dating App Events You Don’t Want To Miss This Winter

On October 27, Apple announced that an exciting new feature, in-app events, officially went live. Developers can create in-app events to highlight special, limited time activities and promotions within their apps, with Apple giving them extra promotion within the App Store. It’s proving to be an important element for app & game publishers to consider in their App Store Optimization (ASO) efforts, as in-app events take up prominent real estate in searches and elsewhere in the App Store UI.

But not only developers are excited about this new feature for engaging existing users & recruiting new downloads; many users are curious what types of events they’ll see on the App Store.

Whether you’re seeking inspiration for what kind of events to launch, or just searching for interesting activities to keep you busy during the holidays, we’ve got you covered.

From Christmas discounts to helping you find love, let’s take a look at what events dating apps are launching this winter!

5 In-App Dating App Events You Shouldn't Miss

1. DOWN Dating App: NYE Date: Chat, Meet, Hookup!


As a top 20 dating app in the US (by downloads), DOWN Dating App is showing that they take users’ safety seriously.

They’ve launched an event to encourage users to verify their profiles. For those who are verified, DOWN will reward them with a free “Flirt” to use every day, which is a premium feature. Users can use Flirts to stand out to the singles nearby, sending one of several fun & flirty pickup lines directly to the inbox of whichever profile is at the top of their Christmas list. Users who send Flirts see much higher match and response rates from prospective lovers, so it’s a valuable prize!

By doing so, DOWN is keeping their app safe, ensuring there are fewer fake accounts, and also giving users an opportunity to try out a premium feature.

2. PURE App: Private Santas’ Club

This Christmas, PURE is inviting users to join their private Santas’ club.

They’ve launched an event that allows users to send Christmas gifts to other users. Unfortunately, users must pay for this event but it may be worth checking out!

All you have to do is buy a gift, add a photo or voice message to it, send it to your crush. If it gets accepted, it’s a match! Start chatting!

3. WooPlus: Hook up? Maybe. Meet Love? Yes

Feeling lonely? No worries, WooPlus is here to help you meet love.

They’ve launched an event that allows users to get a random match to chat with. All they have to do is enter the app, tap on the spin button, and start chatting with the person they get!

4. Flirtini: Christmas event at Flirtini


Merry Christmas from Flirtini, here’s a Christmas discount for you!

They’ve launched an event for new users. If you’re new to Flirtini, you have an opportunity to receive a discount for their premium features, and also receive coins to use in the app.

5. LOVOO: Liebe auf den ersten Kick!


Looking for dating advice? LOVOO has it all.

They’ve launched a live event where Flirtcoach Julia will talk to her fans. Sit back and enjoy the show.

As people are getting familiar with the new App Store feature, we’re excited to see more events in the future!

About Mary J. Gibson

Mary J. Gibson, director of, is a renowned love and relationship coach whose expertise is widely acknowledged across the industry. Her insightful guidance and profound understanding of romantic relationships have earned her features in prestigious publications including Bustle, AskMen, Cosmopolitan, and Elite Daily. Committed to staying ahead of trends, she continually broadens her knowledge by conducting incisive interviews and forging dynamic relationships with emerging dating services, ensuring her advice remains relevant and impactful.