The Secret Playbook: How Narcissists Pick Their Targets

Ever wonder why some people seem to attract narcissists like a magnet?

It’s not random.

Narcissists have a secret playbook—a carefully honed strategy for selecting their targets. They don’t just pick anyone. They go after people who fit a specific mold, those who will give them the admiration, control, and emotional fuel they crave.

If you’ve ever been entangled with a narcissist, understanding why they chose you can be both eye-opening and empowering. Because once you know their playbook, you can protect yourself from being their next victim.

Let’s break it down.

1. They Look for Empaths and Givers

If you’re kind-hearted, empathetic, and always putting others first, congratulations—you’re a narcissist’s dream target.

Why?

Because you:
✔️ See the good in people—even when it’s not there
✔️ Forgive easily, which lets them get away with bad behavior
✔️ Want to help, so you’ll try to “fix” them

Narcissists thrive on supply, which means they need someone who will feed their ego, tolerate their behavior, and keep giving, even when it hurts.

Lesson? Healthy love is mutual. If you’re always the one sacrificing, something’s wrong.

2. They Target People with Low (or Shaken) Self-Esteem

Narcissists don’t want someone who knows their worth and won’t put up with nonsense. Instead, they look for people who doubt themselves—because those people are easier to control.

They often go after:
💔 People who just got out of a bad relationship
💔 Those struggling with self-doubt or insecurity
💔 Anyone who feels “not good enough”

Here’s the sneaky part: At first, they love-bomb you—making you feel special, adored, and irreplaceable. It’s designed to build you up just so they can break you down later.

If you struggle with self-esteem, it’s time to start strengthening your boundaries. Confidence repels narcissists.

3. They Love People Who Are “Too Nice”

Being a good person isn’t the problem. But being too nice—to the point where you avoid conflict or let things slide—makes you a narcissist’s ideal prey.

Narcissists count on the fact that you:
🚩 Hate confrontation
🚩 Will prioritize keeping the peace over calling out bad behavior
🚩 Fear being seen as “mean” or “selfish”

This is why they test your boundaries early. If you let them get away with small things—like making jokes at your expense or subtly ignoring your needs—they’ll push further and further.

Key takeaway? Being kind is great. But being kind at your own expense? That’s a setup for manipulation.

4. They Go After People Who Crave Validation

Let’s be real—everyone loves feeling appreciated. But if you depend on external validation to feel worthy, you’re exactly what a narcissist wants.

They start by making you feel like the most special person in the world. Compliments, grand gestures, intense attention—it’s overwhelming and intoxicating.

Then, once you’re hooked? They pull it away.

Suddenly, you’re left chasing their approval, wondering, What did I do wrong?

Narcissists love targets who:
Seek approval from others
Feel unworthy unless they’re constantly reassured
Tie their self-worth to how someone treats them

If this sounds familiar, work on validating yourself—because the less you need someone’s approval, the less power they have over you.

5. They Prey on Those Who Ignore Red Flags

Narcissists don’t always hide who they are. In fact, if you look closely, the warning signs are there early on.

🚩 They talk only about themselves
🚩 They dismiss your feelings as “overreacting”
🚩 They’re hot and cold—one day loving, the next distant
🚩 They push boundaries (e.g., making you uncomfortable but laughing it off)

But because they overwhelm you with charm, many people ignore the bad signs in favor of the good moments.

Lesson? When someone shows you who they are, believe them the first time.

6. They Love People Who Are Afraid of Being Alone

Ever stayed in a toxic relationship longer than you should have because you didn’t want to be alone?

That’s exactly what narcissists count on.

They sense when someone has a deep fear of abandonment. And they use it against them.

At first, they make you feel secure—like you’ve finally found your person. Then, they introduce fear by pulling away, making you feel like you need to fight to keep them.

The result?
💔 You put up with mistreatment because you fear losing them more than losing yourself
💔 You rationalize their behavior—because “at least you have someone”
💔 You cling to the good moments, even when they become rare

But here’s the truth: Being alone is better than being in a relationship that makes you feel alone.

7. They Test You with Small Disrespects First

Narcissists don’t start with huge betrayals. Instead, they test you with small things:

⚠️ Ignoring your texts but expecting instant replies from you
⚠️ Making a mean joke, then saying, “Relax, I was just kidding”
⚠️ Flirting with others in front of you but telling you “You’re imagining things”

If you let it slide, they push further. The more they get away with, the more power they have over you.

What’s the fix? Set boundaries early—and stick to them. If someone crosses a line, address it immediately.

8. They Love a Challenge

This one might surprise you. Narcissists love a challenge—especially if you seem hard to get.

At first, they chase you hard, making you feel special. But once they win you over? They lose interest.

Why? Because they never wanted love—they wanted conquest.

If they sense that you’ll fight for their attention once they pull away, they know they’ve won. The key? Don’t play their game. If someone’s love is conditional, let them go.

Final Thoughts: How to Avoid Becoming a Target

The best way to protect yourself from a narcissist? Recognize the patterns before you get trapped.

🔹 Trust your gut—if something feels off, don’t ignore it
🔹 Strengthen your self-worth—the more you value yourself, the harder you are to manipulate
🔹 Set boundaries early—and don’t apologize for them
🔹 Watch actions, not words—narcissists talk a good game, but their behavior tells the real story

And most importantly? You deserve a relationship that lifts you up, not one that drains you.

Now, let’s talk: Have you ever been targeted by a narcissist? What red flags did you miss at first? Share your experience in the comments—you never know who it might help.

Join the conversation

About Dxp Team

The DXP Team is a dedicated group of writers, journalists, and bloggers with a deep connection to the online dating world. Our personal experiences, combined with professional expertise, allow us to bring authentic and relatable advice to our audience. We go beyond just sharing tips — we aim to be your trusted resource in navigating the complexities of modern dating. From practical advice and honest reviews to insightful guides, our team works tirelessly to create content that resonates with your journey. Whether you're new to online dating or looking to refine your approach, the DXP Team is here to support you every step of the way.