Pure is a hookup app that’s free for women to use, and that’s not ideal if you’re looking for a relationship. It’s here to help you do one thing only: Get laid ASAP.
It’s already been around for six years but still feels like a new player in the casual sex app scene. A rival to Tinder, Pure has steadily been growing its user base over the years, with people enjoying the fact that – unlike Tinder – it’s stayed true to its original principles. It was created as a hookup app, and it’s remained a straightforward hookup app.
But is it the right one for you?
In this Pure app review, I’m going to take an in-depth look at everything you need to know. I’ll be taking a look at Pure’s:
- Design & usability
- Pros & cons
- Privacy and security
I’ll also be discussing my personal experience using the app to help you make a better, more informed decision regarding whether or not it’s the right one for you.
Ready? Let’s make a start.
Pure App's Review
PROS OF PURE
- Good for hookups.
- Super easy to use.
- Very secure
CONS OF PURE
- Not easy to spot fake profiles
Pure has an unusual payment model in that women get access to all of its features for free, whilst men have to pay.
Does this represent a bum deal for men?
In a way, it does and I can understand why men might feel a little cheated.
However, I can only assume that such a payment model was devised to either a) attract more women to sign up or b) make a woman’s life easier on a hookup app where they would otherwise be FLOODED with messages from guys if guys were allowed to use it for free. Because guys have to pay to use it, one assumes that only genuine, serious guys actually sign up.
The Pure team even states something along these lines themselves. When guys sign up to the site, they’re given a few pointers, such as ‘respect the women on the site’ and they also remind you that they don’t ‘serve girls on demand for you.’ This leads me to assume that the site is designed to protect women whilst also ensuring that both women and genuine guys get what they want. I think that’s a pretty good deal.
On the other hand, guys might feel as though they’re getting a raw deal because, whilst they have to use the app and take it seriously because they’re paying good money for it, the women they message might be taking a much more relaxed approach, simply because they’re not shelling out cash for it.
So how much do guys have to pay?
- 1 week – $15 per week
- 1 month – $30 per month
Is that expensive?
Compared to Pure’s biggest rival, Tinder, it is expensive simply because Tinder allows all of its users to send and receive messages on the app for free. However, success is very hard to come by on Tinder unless you upgrade your account. As such, many people end up paying a monthly fee anyway, and that monthly fee is priced similarly to Pure.
It’s also worth mentioning that guys get access to a trial and subscription model. This means that you can access Pure and all its features entirely for free for 3 days. Once the 3 days of your trial period are up, your payment method will then be automatically charged.
Note that you can cancel your 3 day trial period at any time, and you can also cancel the auto-renew subscription. You can also cancel anytime once your subscription is up and running, and I have to say that Pure – unlike some dating apps – makes it super easy for you to cancel your account. That said, you can’t cancel via the app itself. Instead, you must head over to wherever you downloaded the app (either the Google Play Store or the App Store) and cancel it there.
Once you’ve canceled the app, you’ll still be able to use it for the remainder of your subscription. You can always renew your subscription whenever you want. The whole process is hassle-free. It’s also worth mentioning, though, that there is only one payment method – credit card. This means you cannot subscribe to Pure using an eWallet, such as PayPal.
Is Pure worth the money for guys? Is it worth women using it for free? Let’s take a closer look at its audience’s quality and features to find out.
Audience Quality – Are The Profiles Real?
Hookup apps are always fraught with a little bit of risk because you never quite know how many fake profiles you’re going to come across.
The way Pure is set up means it seems at first to be harder than ever to tell whether a profile is real or fake. For example, no one is obliged to add any photos if they don’t want to, and neither are they obliged to list their age. The Pure team even reminds you that you shouldn’t ask someone their age because it’s purely up to them whether or not they want to reveal it in their profile.
And often, a profile will simply look like this:
Pure is unique in that ALL the profiles are temporary. They’re also self-destructing. Everyone gets an hour to use their account after they first create it. If they haven’t arranged to meet up with someone by then, their profile is deleted.
On the one hand, this can discourage fake profiles because they only get an hour to get noticed at a time. On the other hand, it can also encourage scammers because a) no one is obliged to add photos of themselves and b) everyone is in a hurry to arrange a meeting before their messages get deleted.
Is there anything you can do about this? Is it easy to spot fake profiles?
Unfortunately, no. The anonymous nature of the site makes it tricky to spot whether someone is fooling you, and you have to rely on your own instinct and your own vetting processes to verify that someone is genuine. Whatever you usually do to stay safe online and offline, you need to do that.
You could, for example, get chatting to someone on Pure and swap numbers before your time limit is up. This is in theory a good way of verifying someone is real before you meet them in person (maybe you could have a quick phone call with them). But extending the conversation off the app too long can sort-of defeat the whole point of this hookup app. If something doesn’t feel right, you simply have to trust your instinct and exit the conversation without giving away your personal information.
Perhaps the easiest way to spot a fake profile on Pure is to wait for them to fall into the trap of asking for your email address. This is a classic tactic employed by scammers and it happens often on Pure where unsuspecting users get chatting to a hot profile who wants a hookup tonight – but who asks for their email address first.
Pure themselves have at least taken steps to ensure they catch as many fake profiles as possible as quickly as possible. For example, they’ve implemented a community regulatory system, which allows you to report anyone you think is suspicious/fake. Other than that, they advise you to use your own common sense at all times.
That all said, the majority of profiles on Pure are real. However, because of the self-destructing nature of the app, as well as the fact that this is purely and simply a hookup app, there is barely any detail added to any of the profiles. Instead, all anyone has to work with is a profile picture and a line or two that states what you’re interested in.
Here is an example of a typical profile on Pure:
The general idea is that, to stand out, you should add your sexiest profile picture possible, as well as one or two lines that you know will catch someone’s attention. Most people simply state what they want out of this, whilst others will add their age and location.
Essentially, you should think of Pure profiles as being like the old-school dating ads that were printed in the local newspaper.
The Sign-Up Process
Many dating sites require you to complete a fairly lengthy sign-up process before your profile goes live. This definitely isn’t the case with Pure where the sign-up process shouldn’t take any longer than 3 minutes.
The first thing you need to do is either download the app to your mobile device or visit the site on your desktop or mobile browser. The app is free to download and install and you don’t have to hand anything over. Instead, you just need to give Pure permission to access your data, such as your phone number, your email – and your preferred payment method.
Then, you need to choose what gender you are, as well as what gender you’re looking for, as well as whether you want to sign up via your email address or phone number.
Then, Pure will ask if it can have access to your location settings (you need to say ‘yes’ for the app to work). Once that’s done, it’s time to upload a photo. This step isn’t mandatory, however, and a fair number of users choose to remain anonymous. You can remain anonymous, too – it’s entirely up to you. However, I highly recommend that you upload a pic, as it’s one of the only ways you’ll stand out.
Once you’ve uploaded your photo (or not), you need to make sure your location settings are turned on on the device you’re using. This is because Pure uses GPS to find matches in your area.
And that’s it. There is nothing complicated about the Pure sign-up process. There are no personality tests to fill out, you don’t have to state your name or anything about yourself in your bio. You can write one or two lines stating what you’re looking for, as well as your age, but that’s literally it.
Pure Hookup App's Features
Unlike most other dating and hookup apps, Pure doesn’t actually have many special features to write about. It’s just a straight-up, no-frills hookup site that lets you create a profile and send messages to other users. However, there are one or two features worth highlighting:
As well as sending messages, you can also send “gifts” to other users. This is a paid feature that is usually used by people to grab someone’s attention. Pure themselves claim a “gesture like this will give you a better chance of success.”
- Self-Destructing Profiles
The most unique feature on Pure is what makes the app stand out from all the others. When you hand over your payment details and create a paid account, you only have one hour before it self-destructs.
Essentially, the self-destructing profile allows users to get to the point ASAP. Pure is, after all, a hookup app. So that users don’t get bogged down by small talk, the self-destructing profile was created. If you want sex tonight, this is clearly the place to get it.
Pure App's Design
As we’ve learned so far, Pure is one of the simplest hookup apps around. And this aesthetic is further reflected in its design.
Do you know those dating sites that are cluttered with lots of buttons, menus, and sometimes even ads? Yeah, they can be really annoying when all you want is to have sex tonight.
Pure is different. Everything about the design is straightforward, minimal, and yet – somehow – trendy.
One of the problems I have with some dating sites like Adult Friend Finder is that their design can be so basic and dated that it’s off-putting. This isn’t the case with Pure.
As you can see from the image below, there’s absolutely nothing fussy about it, there are zero distractions, and yet it still looks cool:
Essentially, everything you need is plastered on your homepage. Here, you’ll be greeted by profiles in your area that meet your criteria. They are all looking for hookups, they all live nearby, and whilst there’s no search filter, you can just scroll down until you find someone who catches your eye.
The only time you’ll leave this homepage is whenever you click the ‘message’ icon, or whenever you want to amend your ad (the ad icon is located to the top right of your screen).
If you’ve not posted an ad of your own just yet, you’ll be shown this prompt:
Once you’ve created your ad, you can then message whoever you like. You can also send them gifts by clicking the corresponding icon.
Pure is designed to be a functional, usable hookup site and that’s exactly what it is. It’s impossible to get lost, site speed is very good, and Pure won’t distract you with anything that’s going to slow you down in your pursuit of a hookup. The app is literally here to help you get laid tonight. Nothing more, nothing less.
Like you, I was looking for a straight-up hookup app that would help me get laid as soon as possible – preferably tonight.
Pure, with its self-destructing profiles, seemed like a good shot.
The sign-up process didn’t take long at all. Indeed, there isn’t really a sign-up process at all – I just had to go to the website, enter my email address, telephone number, and payment details, before uploading a pic and adding a line or two to my “ad”.
Bear in mind that I didn’t need to add anything at all to my ad/profile. But in order to increase my chances of success, I decided to state where I was based, what my age was, and what I was looking for (a hookup).
In a matter of minutes, my account was live and I was taken to the main page of Pure, which doubles up as the ‘search’ feature. Of course, Pure doesn’t have a search feature of the kind you commonly see on other dating sites, nor does it use the same ‘profile queue’ concept of Tinder. Instead, it plasters all potential hookups that meet your criteria (gender, age, and location) on the main (and, indeed, only page):
Think of this page as being similar to a personal ads page. Essentially, it’s where horny people post what they want in terms of sex.
Within a minute of creating my profile, I was confronted by a wealth of local singles and couples who were looking for the same thing I was. There was absolutely nothing complicated about the app and it appeared that sex was available on tap. All I had to do was scroll up and down to find more horny girls who were waiting for someone to message them.
And that’s exactly what I did. I scrolled up and down and, mindful that my profile would self-destruct in 55 minutes already, I started messaging girls who caught my eye. I was naturally drawn to girls who included a profile picture of themselves (many girls choose to remain anonymous), as well as those who added a couple of lines to their “bio”. Like this:
I was also met with a few ‘empty’ profiles that I had to skip over. Like these:
I also found that most users were aged between 25 and 35. As well as singles, there were also couples using the site, as well as women who were married and looking for an affair. Nothing seemed to be out of bounds, with some users explicitly stating exactly what they were looking for.
At the same time, most users also seemed to be very respectful of others and demanded that equal respect was shown to them. To that end, several women stated that they didn’t want to see “dick pics” without consent.
Overall, I had an okay experience using Pure. I didn’t get inundated with spam, the straightforward design was very pleasing and I thought the price was reasonable.
However, I also found it surprisingly hard to land a hookup within the 60-minute timeframe. I fired off a lot of messages but got a few replies, and even when I did get chatting to a woman, it didn’t go anywhere. Just because Pure is a hookup app, it doesn’t mean it’s any easier to land a date than, say, a dating app like OkCupid.
My advice when using Pure is to definitely be flirty, confident, and sexy, and to get straight to the point. There’s no time for small talk. But you’ll also need a good profile pic and a good ad to stand out. Otherwise, you could easily get lost amidst all the profiles. And when you’ve got just 60 minutes to set up a meeting with someone, that’s not exactly a good thing.
Because remember: Everyone else only has 60 minutes too. And they won’t waste their time on someone they’re not attracted to.
Privacy and Security
There are two things I look at when considering the privacy and security of a dating app:
- How safe you are
- How safe your details are
In terms of your safety, using a hookup like Pure is always a tad risky because you don’t always know who you’re talking to, or meeting up with. Because Pure lets people create profiles without a profile picture, it can seem even riskier.
However, it’s really up to you to use common sense. If you’re suspicious of someone, let Pure know. And if you want to verify that someone really is who they say they are, invite them to send you their picture in private.
In terms of your personal details, I looked into Pure and this seems to be a very safe app to use. In fact, it’s safer than most other apps simply because your account is deleted an hour after you create it. Therefore, your details aren’t stored on their server. If there’s a data breach, it won’t matter to you because your profile will be long gone.
What are The Best Alternative To Pure
The thing with hookup apps is that there are a LOT on the market right now. In this section, I want to take a look at the best alternative to Pure.
Unless you’ve been living in a cave for the past few years, you’ll have heard of AdultFriendFinder. It’s a hookup site aimed purely at those who are looking for casual sex encounters of any kind. Nothing is off-limits here, and the site is used by those looking for a simple hookup, those who are looking for a friend with benefits, those who are into BDSM, and even married couples.
It’s also one of the most popular hookup sites, with more than 80,000,000 registered users around the world. This means that it’s very easy to find what you’re looking for and – unlike Pure – your profile doesn’t self-destruct. Instead, you’re free to take as long as you want as you scour the site for a hookup.
AdultFriendFinder is easy to sign up to, and you can add a few pics to your profile, as well as a bio. There is a search function that comes with lots of filters, such as age and location, and AFF also comes with many special features. These include live member webcams, blogs, erotic stories, and adult movies. The site also hosts competitions that everyone can get involved with, whilst a Sex Academy is a great way to learn more about sex.
AFF is definitely more feature-rich than Pure, and it comes with plenty of things for you to do while you’re waiting for a reply. It’s more than a mere hookup site – it’s also a full-on community where you can even make new friends.
In my opinion, AFF is more reliable than Pure, it’s heavier in terms of traffic, and whilst the site design is basic and dated, it’s still a lot easier to find what you’re looking for. Read Adult Friend Finder's review.
Frequently Asked Questions about Pure
Is Pure Safe?
All hookup apps need to be used at the user’s own discretion. If someone seems suspicious, you can report them to the Pure customer service team. Other than that, Pure is a 100% legit, safe app.
Is Pure Free?
Pure is free for women, but men must pay a fee. However, they get access to a 3-day free trial period.
How Pure App Work?
Pure is a straight-up hookup app that uses GPS to find locals in your area who are looking for casual sex encounters ASAP.
The fact that guys have to pay before they can do anything on Pure will frustrate some of you. And whilst Pure is visually good, it’s not quite as reliable as stronger alternatives, such as AdultFriendFinder. Moreover, whilst the self-destructing profiles seem like a good concept, they can be hit and miss in reality.
Overall, my opinion of Pure is that it’s a decent, but mostly flawed hookup site.