OkCupid Review

OkCupid has a pretty cool story, and it’s been around for a while. Founded in 2004 by four Harvard students, it was one of the first free dating sites. In 2012, it also became the first dating site with an app, allowing online daters to connect wherever they happened to be.

Since then, OkCupid has remained forward-thinking and is constantly improving to help make the online matchmaking process more accurate and more fun!

I met my husband on OkCupid in 2016, and we’re currently living out our happily-ever-after.

Don’t worry, though. I’ll try to be as objective as possible. And, I’ll provide as many insider tips as possible, so you can find what you’re looking for too on this increasingly popular app. So get out your cutting board and let’s peel back the layers of the onion that is OkCupid!

OkCupid Review

OkCupid Pros

  • It’s a Free Dating Site

Most of the features on OkCupid are free, so it’s definitely possible to find what you’re looking for on the app without having to fork over your hard-earned dough. And as we mentioned, even premium features are economical compared to that of other best dating sites.

  • It Boasts An “Insanely Sophisticated Algorithm”

OkCupid app is known for being a smarter dating app, and the folks behind the scenes call its algorithm “insanely sophisticated.” Since it was created by math majors, this should come as no surprise. One of the founders of OkCupid, Christian Rudder, says it’s all pretty simple despite its superior sophistication to the algorithms of other dating sites. And he attempts to explain it in a TedEd Talk:

While it may not be important to understand exactly how the algorithm works, a general overview can be helpful.

Basically, OkCupid takes your answers to match answers (both your own answers and your answers for your ideal partner) and attempts to reconcile them with other OkCupid members' answers to these same answers. The extent to which these answers match one another’s is your “match score” with this particular user. The match score is represented by a percentage and is a prediction of how happy you would be with this person if you were to date and form a relationship.

OkCupid Cons

  • It’s Free. Yea, you read it right!

The fact that OkCupid is free can be positive, but it can also be negative. Since you don’t have to pay to use the OkCupid app, there’s no deterrent for people looking to make fake accounts or engage in spamming techniques. When he was on the app, my husband was even hit up for money by one OKCupid member in particular who was obviously using OkCupid for purposes other than dating. You’ve probably heard similar stories from friends or acquaintances.

  • Limited Messaging Capabilities

OkCupid has updated its messaging feature in an attempt to minimize unwanted or harassing messages. Whereas before anyone on the app could freely message anyone else, now, things are a bit different. While you can still message anyone you like, the recipient will only see your message if they also swipe right on your OkCupid profile.

Personally, I met my husband on OkCupid before this new messaging update, so I can’t speak to these messaging limitations or how they might have affected my interactions on the app.

While more than a few free users have complained, I don’t really see the issue. Why would you want to strike up a conversation with someone who’s just not into you, anyway? But that’s just my humble opine.

Inside Scoop: Learn How OkCupid Messaging Works.

Does OkCupid Really Work?

Yes, OkCupid works. The following pros and cons are based on my own personal experience using OkCupid. Obviously, since I found the love of my life on the app, I’ll have more pros than cons? It wasn’t all roses and unicorns, however, and I definitely had to kiss a few frogs, so to speak. Therefore, I can speak to some of the cons of OkCupid as well. It’s important to keep in mind that every experience is unique, no matter what dating service you use. You shouldn’t expect to get the same exact results as I did, but there’s definitely a chance you could meet that special someone through OkCupid, whether it’s just for a night or for a lifetime.

What You Need to Sign-up on OkCupid?

Getting started on OkCupid is probably the easiest part of the whole process. Just download the app from the app store to get things rolling. Once you’ve downloaded OkCupid, you’ll be prompted to sign up for an account. You can do this by connecting to Facebook or entering your email address.


What it Takes to Set-up OkCupid Profile?

As with other dating sites, a complete profile will give you a competitive advantage on OkCupid. A lot of people skip parts of the profile or half-a** it, so taking your time and filling out all parts of the profile will help you stand out.

Insider Tip: Once you’ve completed your profile, be sure to update it often. OkCupid says it will show your profile to more people each time it's updated.


To set up your profile, OkCupid will first ask you some very basic questions, including:

  • Your name
  • Your birthdate
  • Your location
  • Your sexual orientation/gender

It’s important to note that for gender, you have a lot of options that go beyond just male or female. It’s worth noting here that OkCupid was one of the first apps to offer non-traditional gender identifications.

gender selection
  • Uploading Pictures

As is the case with nearly all online dating sites, OkCupid is highly visual. The app allows you to add numerous photos to your profile. Think of it as a blank canvas! OKCupid photos will be the most valuable element of your profile so think it through before you upload random photos.

add pictures

Insider Tip: OkCupid recommends you add three types of pictures: a solo picture, a travel picture, and a hobby picture.

Experts also recommend you caption your photos. This will add a little intrigue and also help you show up in Discovery (which we’ll discuss later).

  • Writing Summary

For the Bio portion of your profile, Ok Cupid will ask you to write a short introduction describing yourself. As a helpful prompt, the app asks you to ponder how your best friend might portray you. This perspective helps you express your best qualities without sounding egotistic.

okcupid bio

As is the case with other apps, you’ll want to try to make your bio stand out. But you don’t have to write your life story here. Something punchy to grab your match’s attention will do. Feel free to save the details for a later conversation. At the same time, you don’t want it to appear as if you’ve made no effort with your bio, either. Go ahead and flex your creativity and wit in this section of your OkCupid profile.

Insider Tip: According to OkCupid, over 75% of online daters say they are less likely to right swipe on a profile if it contains spelling errors. So spell-check, people!

Inside Scoop:Amazing Examples of OkCupid Profile

  • Connecting Instagram

Technically, you can use OkCupid account without connecting to your Instagram account, but why would you want to? An Insta connection gives your potential matches another way to get to know you and interact with you, so I say go for it. It definitely can’t hurt!

Insider Tip: According to OkCupid, users who connect their Instagram accounts receive more messages on the app than those who forego this feature.

What are OkCupid Questionnaires?

Answering your match questions is a particularly important part of completing your OkCupid profile. It might seem like a pain at the time, but it will be worth your while. Trust me—this is how the magic happens on OkCupid! (And I would know. ????)

Whereas other dating apps often ask you to provide info about yourself, OkCupid goes one step further. Not only will you be asked questions about your personal dating preferences and beliefs, but you will also be asked to answer these same questions on behalf of your ideal match.

Let’s look at an example for the sake of illustration.

questionnaire 1

Here, they not only ask about your readiness to settle down and get married but also ask you to pick how you would want your ideal match to answer this question as well. They are super important because they help the app pair you with like-minded people who want the same things you do.

More Examples of Types of Match Questions:

Some questions are really serious (like the one above), and some are just frivolous. Like this one, for instance:

questionnaire 2

Other questions may seem nitpicky or superficial, like the ones below, for example:

questionnaire 3

But don’t be shy. You like what you like.

  • Prioritizing The Questions

Note that you can choose how the app prioritizes these questions and answers, too. All you have to do is check the box beside the statement “This is important to me” for issues that really matter to you.

You can also skip questions you don’t want to respond to, but you have to answer 15 before the app will let you continue to the next step. There are thousands of questions on the app, though, and the more you answer, the more accurate your matches will be!

  • Take Time Answering Match Questions

Give them more than just a passing glance before answering them. Seriously. If you invest any time at all into a portion of your profile, this is where you’ll want to spend it. Your answers to these questions will dictate how OkCupid pairs you with other online daters. If you’re like me, it could affect your whole entire life and future— forever. No pressure, though!

How to Find Matches on OkCupid?

Finding compatible matches on OkCupid is a lot like finding matches on many other sites, but better. With OkCupid, you get whole more information so you can match with the right person as opposed to the random stranger with a nice smile. This has everything to do with that OkCupid questionnaire I was telling you about earlier. See, they are super important!

  • Using Double Take

When you first use OkCupid’s Double Take, you’ll feel like you’re on Tinder. To use double take feature of the app, you scroll through pics and profiles, swiping left if you’re unimpressed and right if you want to take things to the next level.

Double Take
  • Using OkCupid Discovery

If you’ve ever felt overwhelmed by the sheer number of pretty faces in your feed, then you’re gonna love OkCupid Discovery. This feature allows you to narrow down your options based on things that both you and your potential match are interested in.

You can search for hundreds of different interests using the app’s search feature. The app will then show you the pretty faces of people that you might actually have something in common. Score!

profile Discovery

What are the OkCupid Premium Features?


A-List is OkCupid’s most popular paid membership feature. According to the app’s website, this feature is intended to help OkCupid members “fine-tune” their experience. You have two options here: A-List Basic and A-List Premium.

  • A-List Basic

A-List Basic is surprisingly affordable—much more so than paid features on other online dating sites. You can choose to pay $9.95 a month or subscribe for 3 months or 6 months at a time. The longer the subscription, the more bang you’ll get for your buck.Despite this very limited financial investment, you’ll get a fair amount of enhancement to your account by upgrading to A-List Basic.

Here’s what you’ll get:

  • A list of people who like you (before you like them)
  • The advanced search function (i.e. search by attractiveness, body type, and public answers)
  • Confirmation your messages were received
  • Ad-free
  • A-List Premium

In addition to all of the features of A-List Basic, it offers even more perks. These include a daily boost in exposure as well as priority messaging, which highlights your messages on your match’s conversations page.

  • OkCupid Boost

If all you want is a little more exposure on the app, you can opt to purchase OkCupid’s Boost feature separately. Each Boost will put you back around $2 and lasts for half an hour. The app markets this feature as a way to save time in your online dating pursuits. When considering Boost, keep in mind that you’ll get a daily Boost every day during peak hours.

What's the Price of OKCupid's Premium Membership?

OkCupid’s free membership account version is a fully functional dating site in its own right. So there’s no pressure to upgrade or get a premium membership. You can for sure find a good potential match without paying a dime (I did!). If you do want more from your online dating sessions, though, then you’ve got options on OkCupid.

Duration / Credits / CoinsCostsTotal
1 Month24.99 USD / Month24.99 USD
3 Months16.66 USD / Month49.98 USD
6 Months12.49 USD / Month74.94 USD
1 Month34.99 USD / Month34.99 USD
3 Months23.33 USD / Month69.99 USD
6 Months17.49 USD / Month104.94 USD
Boost Tokens
1 Credit6.99 USD / Credit6.99 USD
5 Credits1.20 USD / Credit5.99 USD
10 Credits0.50 USD / Credit4.99 USD

For more info: You can read our post Is OkCupid Premium Worth It?

Success Stories proof

My Real Life OkCupid Experience

Of course, my own success story with OkCupid ended with the exchange of vows after a brief engagement and an even briefer courtship—Eric proposed after just four months of real-life dating!

OkCupid’s Match Score Was Spot On!

Of course, finding my prince charming wasn’t easy. I met several other guys in real life after connecting on OkCupid, and those experiences ranged from mediocre to horrific.

There were definitely times in the process when I wouldn’t have recommended the app to my worst enemy. Like the time the guy showed up to a first date with a dozen red roses, or the time I drove an hour and a half out of my way to meet someone only to be stood up.

Online dating is hard (even on OkCupid), but if you’re willing to stick with it and fight the good fight, the payoff can be priceless—take it from me! I’d also suggest that if you’re looking for the best dating site that can help you find someone you’re truly compatible with (as opposed to someone you’re merely attracted to), OkCupid is the app for you.

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About Melissa

Melissa has been a freelance copywriter for the past ten years. She met the man of her dreams on OkCupid, and they were married in October of 2018. They're currently living their happily-ever-after in Alabama where they spend their free time mountain biking.